Privacy Policy

Last Updated: November 18, 2024

This Privacy Policy describes the types of information that Burger King Company LLC (“BKC”, “we”, or “our”) collects from and about you when you use this website (the “Site”), and how we may collect, use, share, and otherwise process Personal Information.  Please read it carefully to learn your choices and legal rights with respect to such information.

By using the Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, and agree to our Terms of Use which are incorporated by reference. If you do not agree, please do not access or use our Site.

NOTICE AT COLLECTION 

 

We collect the categories of personal information (as defined in the California Consumer Privacy Act (CCPA)) listed in the table below.

 

Category of Personal Information Collected

Sold or Shared

Identifiers, such as your first and last name, address, email address, phone number, or other similar identifiers. 

 

No

Any Personal Information described in subdivision (e) of Section 1798.80 of California Civil Code, including credit and debit card information and telephone number.

 

No

Payment and Financial Information, including your method of payment (e.g. bank details and credit, debit, or other payment card information), bank account number, and billing address. 

No

Internet or other electronic network activity information, including internet browsing history, search history, and interactions with the Services and advertisements.  

No

Sensitive Personal Information, including payment and financial information. 

 

No

Other information you provide to us, such as any other materials, information, and content that you choose to submit to the Site.

 

No

 

As further described in the “Information Use” section below, we generally collect and use the above-listed categories of personal information to provide and manage the Services, fulfill our contractual obligations to you, and achieve legitimate business or commercial purposes.

As noted in the table above, we do not “sell” or “share” (as these terms are defined in the CCPA) personal information.

We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal or reporting requirements. 

More information, including a description of your legal rights, can be found below in the “Your Privacy Rights” section.

  1. INFORMATION WE COLLECT

There are several ways we may obtain information about you, including through (A) information you provide to us directly through both online and offline interactions; and (B) information that we automatically collect when you use the Services. This includes data that identifies you personally whether directly or indirectly.

When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as “Personal Information,” which we collect from you and about you. 

  1. Information You Provide

We collect information from you when you or someone acting on your behalf choose to share it with us. This may include when you provide Personal Information on the Site; contact us with questions or to provide feedback; subscribe to our mailing lists or otherwise agree to receive marketing communications from us; enter competitions, promotions, quizzes, or surveys we run from time to time; or when you interact with us offline through in-person interactions. This includes: 

  • Identifiers, such as your first and last name, address, email address, phone number, or other similar identifiers. 
  • Any Personal Information described in subdivision (e) of Section 1798.80 of California Civil Code, including credit and debit card information and telephone number.
  • Payment and Financial Information, including your method of payment (e.g. bank details and credit, debit, or other payment card information), bank account number, and billing address. 
  • Sensitive Personal Information, including payment and financial information. 
  • Other information you provide to us, such as any other materials, information, and content that you choose to submit to the Site.

 

  1. Information Automatically Collected 

Whenever you visit or interact with the Services, we, as well as third-party advertisers and/or service providers, may use cookies, web beacons, pixel tags, or other technologies to automatically or passively collect information about your online activity. As you interact with our Services, we may automatically collect technical information about your device as well as usage information through these and other similar technologies. We may also collect certain information through these technologies when you visit other websites. This includes: 

 

  • Internet or other electronic network activity information, including internet browsing history, search history, interactions with the Services and advertisements, web browser type and version, device characteristics, operating system, IP address, or other online identifiers.

 

We may also use third-party analytics and tracking tools to better understand who is using our Site, how people are using the Site, and how to improve the effectiveness of the Services and the Site. We may also use these tools to help us or our third-party partners and providers serve more targeted advertising to you across the Internet. These tools may include cookies, pixel tags, or similar technologies that automatically collect and store certain Personal Information about you with the Site.

 

  1. Combination of Information 

 

We may combine the various types of information we collect about you and use it as described in this Privacy Policy.

 

If you refuse to provide any requested information (whether or not required), you may not be able to take full advantage of the Site and its features.

 

  1. INFORMATION USE

We may use the Personal Information we collect for a variety of business or commercial purposes, including: 

 

  • Administering the Services that you have requested on the Site.
  • Communicating with you. We use Personal information (e.g. your contact information) to respond to questions or comments when you communicate with us through links or pages in the Services, and to send you administrative information (e.g. information regarding the Services and changes to our terms, conditions, and other policies).
  • Performing analyses. We may use your Personal Information to perform business analyses or for other purposes designed to improve the quality of our business and the Services we offer. 
  • Preventing and detecting fraud and other crimes. We may use your Personal Information to help prevent and detect fraud and other crimes that might be committed using or against the Services. We may use your Personal Information to investigate possible violations of and enforce our contracts. We may use your Personal Information to protect our or others’ rights, privacy, safety or property, and/or that of our affiliates. We do this to protect our business assets and to comply with our legal obligations.  
  • Managing and operating our IT systems. We use your Personal Information to help us in troubleshooting, testing, maintaining, and protecting our IT systems, including our Sites.
  • Complying with legal and regulatory obligations. We may use Personal Information to comply with our legal and regulatory obligations, which arise from time to time. 
  • Aggregating and/or anonymizing Personal Information. We use Personal Information you provide to us regarding the Services to provide product feedback to our customers in aggregate form. We may also use Personal Information in an aggregated non-specific format for analytic and demographic purposes. 

 

Additionally, we may use your personal information for other purposes disclosed at the time you provide your information or otherwise with your consent.

 

  1. HOW WE SHARE INFORMATION

We may share this information with the following categories of entities:

  • Service Providers: We share your information with service providers that provide business, professional, or technical support functions to help us operate the Site.
  • Analytics and Advertising Partners: We may use third party analytics and tracking tools to better understand who is using or how to improve the effectiveness of the Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These tools may combine information collected from your interaction with our Services with information collected from other sources. For instance, we use analytics tools provided by Google to help us understand how people use the Services. If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available here.
  • Business Partners: we may share your Personal Information with companies with whom we partner to offer goods or services (e.g., joint products or promotions). 
  • Sponsors or Administrators: We may share your Personal Information to third-party sponsors or administrators of sweepstakes, contests, and similar promotions.
  • Legal Matters: We may disclose your information to respond to judicial processes or government requests and investigations, as permitted by law, or otherwise as required by law. We also may disclose your information to enforce our rights, prevent fraud, and protect the security of our servers, Sites, and databases.
  • Sale or Transfer of Business or Assets: If another entity purchases or acquires our business or any of our assets, information we have collected about you may be transferred to such entity. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use information provided through the Site in a manner that is consistent with this Privacy Policy.
  • Other Third Parties: We may share your Personal Information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, including to allow us to pursue available remedies and limit the damage we may sustain. We may also share your Personal Information with other third parties in certain circumstances. We will explain these circumstances to you at the point of information collection and, where we deem legally necessary, get your permission.
  • Aggregated or de-identified information: We may also share aggregated or de-identified information that cannot reasonably be used to identify you.
  1. YOUR PRIVACY RIGHTS

 

Except as set forth in this Policy, we do not sell or share your Personal Information. 

 

Explanation of Applicable Privacy Rights

 

Depending on your U.S. state of residence, you may take advantage of the following rights: 

 

  • Right to Know: You have the right to request that we provide you with what Personal Information we have collected about you, including the categories of Personal Information; the categories of sources from which the Personal Information is collected; the business or commercial purpose for collecting, selling, or sharing Personal Information; what Personal Information is used for targeted advertising; the categories of third parties to whom we disclose Personal Information; and the specific pieces of Personal Information we have collected about you. You have the right to receive this information in a portable format.
  • Right to Delete:  You have the right to request that we delete Personal Information that we have collected from you, subject to certain exceptions. Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, for our internal purposes, or to comply with a legal obligation.
  • Right to Correct: You have the right to request that we correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification.
  • Right to Opt-Out of the Sale or Sharing of, or Targeted Advertising using, Personal Information:   We do not sell your personal information or use your personal information for targeted advertising. 
  • Right to Limit: You have the right to request that we limit the use and disclosure of your sensitive personal information. 
  • Right to Appeal: You may also have the right to appeal a denial of your privacy rights.

 

How to Submit a Request 

  • Depending on your U.S. state of residence, to take advantage of your right to know/access, delete, correct, or portability, or to submit an appeal of a denial of your privacy rights, please contact us by email at privacy@rbi.com, or by using the “How to Contact Us” section below. If by email, please indicate the type of request you are making in the subject line of your message. We may request certain information to verify your identity before we can respond to such requests. We will confirm receipt of your request within ten (10) business days and will respond to your request within forty-five (45) calendar days, after proper verification, unless we need additional time, in which case we will let you know.
  • You may also choose to enable online, where available, a universal opt-out preference via a tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). We will process the GPC signal as a request to opt out.
  • We will not discriminate against you because you exercised your rights under this section of the Privacy Policy.

 

Agent Requests

  • You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf or must demonstrate they have power of attorney pursuant to applicable probate law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity. An authorized agent is prohibited from using a consumer’s Personal Information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, for verification, or for fraud prevention. If you are making a request as an authorized agent, please contact us using the information in the “How to Contact Us” section below, and provide your full name, address, email address, the full name of the person on whose behalf you are making the request, their address, email, phone number, as well as the written permission of the person on whose behalf you are acting to do so.

 

California-Specific Data Protection Disclosures 

  • In the past 12 months, we have collected the categories of information disclosed above in the “Notice at Collection” section and disclosed those categories for the business purposes also referenced in the “Notice at Collection” section.
  • Each category of Personal Information disclosed in the “Notice at Collection” section was not sold or shared. We do not knowingly sell or share Personal Information about persons under the age of 16.
  • Use and Disclosure of Sensitive Personal Information: To the extent that we collect, use, or share “sensitive personal information” as that term is defined in applicable California law, we limit our use or disclosure of the sensitive personal information to permitted business purposes.

 

  1. REQUESTS REGARDING YOUR INFORMATION

To make any request with respect to your information processed on this Site (e.g., request to access, request to delete), please submit your request to us at privacy@rbi.com or call our toll free number at 1-866-394-2493.  In your email, please reference this site as well as the nature of your request.  We will fulfill your request within a reasonable timeframe, in compliance with applicable laws.

You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf or must demonstrate they have power of attorney pursuant to applicable probate law. BKC retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.

  1. THIRD-PARTY LINKS AND FEATURES

The Site may have links to third-party websites, applications, and other interactive features, which may have privacy policies that differ from our own. Please review those privacy policies carefully.

  1. COOKIES

The Site may use cookies, web beacons, do-not-track signals, and similar technologies to improve and your experience using the Site. We only use information collected for the purpose of fulfilling our services provided through our Site and to conduct analytics on our Site. We do not engage in Online Behavioral Advertising, also known as Targeted Advertising. For more information about Online Behavioral Advertising and your choices, here are some resources:

  • To opt-out of such collection and use for online behavioral advertising by the Digital Advertising Alliance (DAA) participating companies in the United States, please visit: http://www.aboutads.info/choices/; DAA AppChoices, please visit:
     http://www.aboutads.info/appchoices/.
  • To opt-out from the use of information about your online activities for online behavioral advertising by NAI member companies, visit: http://www.networkadvertising.org/choices/. Please note that even if you opt-out, you may still receive advertisements that are not customized based on your Usage Information. 
  • You may also set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
  1. CHILDREN’S PRIVACY

Protecting children’s privacy is important to us. We do not knowingly collect any personal information from children under the age of sixteen (16).

  1. DATA SECURITY

We take reasonable and appropriate physical, administrative, and technical steps to safeguard the personal information we collect from and about our customers and users of the Services. However, no security system is perfect, and we cannot guarantee the absolute security of your personal information.

  1. DATA STORAGE

Your personal information is stored on servers in the United States. 

  1. INFORMATION RETENTION

We will retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to satisfy our legal or reporting requirements, unless a longer retention period is required or allowed under law.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purpose for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements. 

 

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

  1. REVISIONS TO THIS PRIVACY POLICY

We may revise all or portions of this Privacy Policy at any time. When we do, we will post the change(s) on the Site. At the top of this Privacy Policy, you can find the date that we last updated the policy. Your continued use of the Site following the posting of changes means you accept those changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

  1. HOW TO CONTACT US

If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at privacy@rbi.com or call our toll free number at 1-866-394-2493. In your email, please reference this Site’s URL in the subject line.